Who This Is For

You're running abandoned cart flows, welcome sequences, and win-back campaigns. Every one of them opens with {{first_name}}. You've seen the screenshots. Someone's Hi JENNIFER, subject line making the rounds on Twitter as a cautionary tale.

Your checkout captures names. Your Meta lead ads capture names. Your email signup popup captures names. None of those sources were designed to normalize data before it hits your Klaviyo profile. That's our job.

Most common issues we fix for e-commerce:
Meta lead forms (notoriously bad: full names, all caps, missing data), Shopify checkout imports, pop-up form submissions, event-based integrations that pull full names into first-name fields.

60% of shoppers come back to finish a purchase after a personalized cart reminder (Instapage). That only works if the name is right.

You're managing three, five, ten Klaviyo accounts. You've inherited client lists that have never been touched. You're trying to deliver results and the first thing you see when you pull a profile export is "SARAH JOHNSON" in the first name field and you know what that means.

The Agency plan gives you one dashboard for all client accounts, a white-label change report you can send to clients as deliverable #1, and a recurring clean that means you never inherit another dirty list mid-engagement.

Honest note: We built this because we run an agency. We've cleaned these lists manually. This tool is what we wished existed.

You're using Apollo, BuiltWith exports, or purchased lists for outbound. The first line of your sequence is "Hey {{first_name}}," and your first name field has "DAVID CHEN", "d", and "Director of Marketing" distributed across your import.

The CSV upload tool is built for you: drop in your export, get a clean file back in 60 seconds, reload into your sequencer. No monthly subscription required. Pay per clean.